Social Search Strategy Audit

Maximise Your Social Platform Discoverability

Uncover why your content isn’t being discovered

Identify platform-specific search optimisation opportunities

Get a roadmap for improved visibility on social search

PRICING

OUR SIMPLE PROCESS

01

Share your social accounts

Provide your TikTok, Instagram, and YouTube handles along with your content goals and target audience information. Tell us about any specific visibility concerns.

02

Comprehensive search audit

Our specialists analyse your current content performance across all platforms, examining searchability, keyword usage, captions optimisation, and competitive positioning.

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03

Receive your platform-specific strategy

Within 7 business days, you’ll receive a detailed audit report with platform-specific findings and prioritised recommendations to improve your social search visibility. Includes a walkthrough Loom video from one of our specialists explaining the key findings.

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Why Marketing Teams Choose Us

Platform-Native Expertise

We understand the unique search and discovery mechanisms of each social platform.

Data-Backed Recommendations

Our suggestions are based on performance analysis and platform-specific best practices, not generic social media advice.

Implementation-Ready Guidance

Each recommendation comes with clear, practical steps for improving your social search presence.

Strategic Prioritisation

We rank all suggestions by potential impact and implementation difficulty, helping you focus on the most valuable opportunities.

What We Examine

Our social search audit includes analysis of:

TikTok Discoverability

Keyword strategy, caption optimisation, sound usage, search-friendly formatting

Instagram Search Presence

Profile optimisation, hashtag effectiveness, alt text usage, explore page potential

YouTube SEOtrategy

Title optimisation, description effectiveness, tag usage, thumbnail performance

Content Searchability

Keyword implementation, trend alignment, search-friendly structuring

Metadata Optimisation

Profile elements, bio keywords, category selection, location tagging

Competitor Benchmarking

Comparative analysis against successful accounts in your niche

Audience Search Behaviour

Analysis of how your target users search on each platform

Content Gap Analysis

Identifying missed opportunities for searchable content

Cross-Platform Consistency

Assessment of your search strategy coherence across channels

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Who we help

Content creators

struggling with reach and discoverability

Brand managers

looking to improve social search presence

Marketing teams

developing platform-specific strategies

Social media agencies

optimising client accounts

Businesses

underperforming on social platform search

If your content quality is strong but discovery metrics are disappointing, our social search audit will identify exactly what’s preventing your content from being found.

Frequently Asked Questions

What does the audit include?

A comprehensive report covering platform-specific search analysis, content optimisation recommendations, prioritised action items for TikTok, Instagram, and YouTube, plus a recorded Loom walkthrough with one of our specialists.

How is the audit conducted? 

We use a combination of analytical tools, content analysis and competitive benchmarking.

Will this help with organic reach?

Yes. While all platforms use multiple factors for content distribution, optimising for search significantly improves your content’s discovery potential.

How often should we audit our social search strategy?

Social platforms frequently update their algorithms and search mechanisms. We recommend refreshing your audit every 6 months to stay current.

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