Local SEO Keyword Research
Understand how local customers search, before you create content. Keyword research is how we make sure your website shows up for searches that lead to calls, bookings, and enquiries. For local businesses, this step is critical. It tells us:
What people in your area are actively searching for
How they describe their problems and needs
Which services have real demand and which do not
Where competitors are winning business from search
OUR KEYWORD RESEARCH PROCESS
Understand your business
We start by understanding your services, locations, customers, and commercial priorities. This allows us to focus on keywords that support actual business outcomes, not vanity traffic.
Analyse real search behaviour
We examine how people actually search for businesses like yours, the intent behind those searches, and where competitors are winning or leaving gaps locally.
Set clear strategic direction
The insight is used to guide site structure, content priorities, and SEO strategy, so your website is built around proven demand and conversion opportunity.
Why local businesses work with us
Intent-led, not volume-led
We focus on keywords that lead to enquiries, not just traffic.
Built for real decisions
Our research informs site structure, service pages, blogs, and location targeting.
Competitive clarity
We show where competitors are visible, where they are weak, and how to outperform them locally.
Strategy-ready insight
This is not just a spreadsheet. It is insight you can use to build a stronger website and SEO strategy.
Who THIS IS FOR
Local businesses planning a new website
Businesses with underperforming websites
New business launches
Websites that have content but none of it ranks in Google search
If you want to stop guessing what terms will rank and start building content around proven search opportunities, our keyword research provides the data you need.
CASE STUDIES
None of our work is there for the sake of it. From content creation, to Google My Business optimisation – everything is geared towards capturing clicks that truly matter, for you or your clients. See how we’ve done just that.
+37% Increase in Walk-in Sales in YOY from Local SEO Only
When this family-friendly pub chain needed to turn visibility into footfall, a conversion-focused SEO strategy delivered. Local dynamic pages, content refreshes, and technical fixes drove a 33% increase in walk-ins and over £12 million in trackable sales.
From £500/month to National Headlines through Local SEO
Our team built a Local SEO strategy from the ground up, covering Google Business Profile optimisation, 150+ local citations, commercial landing pages, and a reactive PR campaign that landed coverage in BBC News, The Guardian, The Independent, and the Evening Standard.
How Scaleup Finance Broke into the UK Market with 12 SEO-Optimised Service Pages
We helped Scaleup gain instant keyword rankings in the UK by building high-impact, search-focused pages tailored to user needs and job roles.
From Zero to £330,396 Revenue in 12 Months through SEO Only
Our team supported in creating their entire website from scratch – sorting the copy, site structure, content plan and link acquisition strategy.
How Metrikus Broke a 2-Year Traffic Plateau to Rank for Product Keywords
When this PropTech SaaS company hit a two-year traffic plateau with zero product keyword rankings, we implemented a targeted strategy that finally got them ranking and growing.
Frequently Asked Questions
What does the research include?
Search demand, intent analysis, competitiveness, and strategic direction.
How do you choose what to research?
We align research to your services, locations, and growth priorities.
Is this just for SEO?
No. This informs content, site structure, messaging, and conversions.
What happens after research?
We use it to shape SEO strategy, content plans, and conversion-focused pages.
