SEO Content Audit & Strategy

Complete Content Performance Analysis and Strategy

Comprehensive content analysis and actionable recommendations

Focused on driving commercial growth, not just clicks

Clear pathway and prioritised roadmap

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Pricing

How it works

01

Share your content objectives

Provide access to your GA4 and Google Search Console accounts. Tell us about your target audience, business goals, and content challenges. We’ll review your existing content assets and gather the information needed to create your customised audit.

02

In-depth content analysis

Our content specialists conduct a comprehensive analysis of your entire website, examining performance metrics, engagement indicators, content gaps, keyword targeting, competition positioning, and alignment with your ideal customer profiles.

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03

Receive your actionable content strategy

Within 2-3 weeks, you’ll receive a detailed content audit report with a full content strategy, content mapping to your customer journey, and expert guidance on implementation. Includes a recorded walkthrough to explain findings by one of our content strategists.

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Why Choose Our Content Audit

Comprehensive Performance Analysis

We evaluate every piece of content across your site, identifying top performers, underperforming assets, and opportunities for optimisation based on traffic, engagement, and conversions.

Content Gap Analysis

Our specialists identify critical topics and keywords your website is missing compared to competitors, creating opportunities to capture valuable search traffic and better serve your audience’s information needs.

ICP & Funnel Mapping

We align your content with specific customer personas and buying stages, ensuring you have the right content to nurture prospects from awareness through consideration to decision.

Competitor Content Benchmarking

Gain valuable insights into your competitors’ content strategies, identifying their strengths, weaknesses, and opportunities you can leverage to differentiate your approach.

Data-Driven Recommendations

Receive prioritised, actionable recommendations based on real performance data, not guesswork, with clear explanations of potential impact and implementation guidance.

Who We Help

Content teams

struggling to demonstrate ROI on content investments

Marketing directors

looking to align content strategy with business objectives

Agencies

needing high quality white label support

Companies

targeting new audience segments or markets

Businesses

experiencing declining content engagement or conversion rates

If you have an extensive content library but aren’t seeing the organic traffic and conversions you expect, our Content Audit provides the data-driven insights and strategic direction you need.

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CASE STUDIES

None of our work is there for the sake of it. From content creation, to social media strategy – everything is geared towards capturing clicks that truly matter, for you or your clients. See how we’ve done just that.

Frequently Asked Questions

What access do you need?

We require access to your Google Analytics 4 and Google Search Console accounts to perform a comprehensive analysis. All access is handled securely and confidentially.

What does the content audit include? 

A detailed content inventory, performance analysis of existing content, gap analysis compared to competitors and search demand, content-to-funnel mapping, and prioritised recommendations with implementation guidance.

How do you identify our Ideal Customer Profiles?

You can either share existing ICPs with us or we can analyse your existing customer data to identify patterns. We then map content to these personas and their specific journey stages.

How often should we conduct a content audit?

We recommend a comprehensive audit annually, with quarterly reviews of key metrics to adjust your content strategy as needed. Regular audits ensure your content remains relevant as markets, algorithms, and audience needs evolve.

Do you create the content yourselves?

This service is an audit and the creation of a content strategy – but we do offer content creation services. We can write blog posts, social media posts & we even edit video content.

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