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Local SEO Services vs Google Ads: Which Delivers Better ROI for Local Businesses?
What Are Local SEO Services and How Do They Work? Local SEO services focus on improving your business’s visibility in location-based search results. When someone searches for “plumber near me” or “best coffee shop in Manchester,” search engines display a mix of map listings and local business websites. Local SEO is the process of ensuring … Read more
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RECENT BLOGS
Local SEO Services vs Google Ads: Which Delivers Better ROI for Local Businesses?
What Are Local SEO Services and How Do They Work? Local SEO services focus on improving your business’s
How Google Decides Which Local Business to Recommend
Google Is Choosing Businesses, Not Ranking Them Most business owners think about Google like a league table. They
Top Local SEO Tips for Restaurants in 2026
Why Local SEO Matters More Than Ever for Restaurants Finding somewhere to eat has fundamentally changed over the
Local SEO tips in 2026
What’s Changed in Local SEO for 2026 If you run a local business, you’ve probably noticed that showing
Strategic Guide to Employee Generated Content (EGC) & Organic Search
While most brands are still obsessing over traditional SEO metrics, a massive opportunity is sitting right under their
Why AI is Not Going To Build Your Brand a Moat
Let’s get this out of the way: AI is not the competitive advantage you think it is –
Thinking Like a Marketer: How We Turned SEO Into BBC & Guardian Headlines
Most SEO gurus won’t tell you this… But the biggest “SEO cheat code” isn’t a tool, a hack,
GEO & LLM Optimisation Glossary
A beginner-friendly guide to the terms, concepts, and techniques used in Generative Engine Optimisation (GEO) and Large Language
How to Leverage Brand Mentions for LLM Visibility
While the GEO debate rages on LinkedIn, I’m sure there’s one thing we can agree on; if you
How to Stop Performance Max from Cannibalising Your Search Results
Performance Max campaigns are powerful because they can scale your advertising across Google’s entire inventory. But here’s what
What Google’s Query Fan-Out Technique Means for SEO
Google’s AI search has introduced a technique that’s changing how we think about ranking. It’s called query fan-out,
How to Make Sure Your Website Wins Visibility in LLMs and AI Models
The rules of the game have changed. For over two decades, SEO professionals have optimised websites to climb