Client Case Study: 34 St John

A unique brand in bathroom furniture and fixtures, partnered with us at Didgeheads.

Their bathroom products are featured in 11 showrooms around the UK but they wanted to also launch online, by showcasing their beautiful products on their very own website.

They wanted to build a website that established a strong online presence, drives targeted traffic, and converts leads into customers, so they reached out to Didgeheads to help them along their journey.

What was our approach?

Content Creation:

We began by crafting a compelling narrative, writing all website copy, including highly optimised product pages. Our focus was not only on SEO but also on creating content that resonated with the target audience, enhancing both user experience and search engine visibility.

Additionally, we meticulously crafted their unique brand voice and seamlessly integrated it into all of the website copy.

Site Structure and Internal Linking:

Understanding the importance of a well-organised website, we developed a strategic internal linking hierarchy and created a site structure that facilitated easy navigation for users and search engines.

Content Plan:

We built a comprehensive content plan spanning lower, mid, and upper-funnel content. We mapped out core keyword clusters that corresponded with the product ranges, conducted a comprehensive competitor gap analysis, and mapped out keywords along the purchase funnel.

Digital PR:

Once we had created the hub of content we developed a digital PR outreach campaign, hooked around unique data insights that we researched and delivered. This not only increased the brand’s authority but also generated valuable backlinks and brand recognition.

The Results

Within the first six months of launching 34 St John’s new eCommerce platform, the site saw 9,908 sessions and generated £136,174 in revenue, with an engagement rate of 63.27% and an impressive 11.64 events per session.

This strong start laid the foundation for even greater growth: by the 12-month mark, sessions had surged to 67,253 and revenue more than doubled to £330,396.

Over the full period from launch (September 2023) to April 2025, the site attracted 228,671 sessions, driving a total of £597,990 in revenue.

Overall, this represents a 240% year-on-year increase in sessions and a 121% increase in revenue, with sustained high engagement (67.02%) and over 1.5 million total tracked events.

Our work helped establish 34 St John as a serious player in the premium bathroom space – online and off.